Hi, my name is

Ricardo Licardié.

I build modern e-commerce experiences.

I'm a Shopify, WordPress & Frontend Developer focused on crafting fast, accessible, and conversion-driven digital experiences. I specialize in building custom Shopify themes, subscription flows, landing pages, and scalable interfaces that blend clean design with strong engineering.

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01. About Me

I’m a developer passionate about crafting user-focused, visually refined, and highly performant digital experiences. My work lives at the intersection of e-commerce, UI engineering, and scalable frontend development.

I currently work as a Freelance Shopify, WordPress & Frontend Developer, helping businesses in the U.S. and Latin America build online stores, subscription systems, custom interfaces, and optimized checkout experiences.

I’ve worked across multiple industries—including e-commerce, education, and digital product development—combining clean UI, modern code, and strong UX practices to deliver solutions that scale.

02. Technologies & Platforms

I work with a diverse range of modern web technologies, frameworks, and platforms to build scalable, performant, and beautiful digital experiences.

Core Technologies

HTML5 logo

HTML5

Semantic markup & accessibility

CSS3 logo

CSS3

Modern styling & animations

JavaScript logo

JavaScript

ES6+ & modern features

React logo

React

Component-based UI development

Frameworks & Libraries

Tailwind CSS logo

Tailwind CSS

Utility-first CSS framework

Bootstrap logo

Bootstrap

Responsive design system

Elementor logo

Elementor

Visual page builder

Platforms & CMS

Shopify logo

Shopify

E-commerce platform

WordPress

Content management system

Webflow logo

Webflow

Visual development platform

03. Where I've Worked

Shopify, WordPress & Frontend Developer @ Freelance

2025

  • Develop custom Shopify sections, subscription flows, landing pages, and multilingual storefronts.
  • Build optimized e-commerce websites for clients in the U.S., Guatemala, and across LATAM.
  • Integrate local and international payment gateways to improve checkout performance.
  • Create reusable UI components with scalable frontend architecture.
  • Provide ongoing performance improvements, SEO optimization, and site maintenance.
Shopify Liquid HTML/CSS JavaScript SEO

Frontend Developer @ Worship Room GT

2025

  • Worked independently as the Frontend Developer for a non-profit organization seeking online presence beyond social media.
  • Designed and developed a complete informational website using HTML, CSS, and JavaScript to improve visibility on Google.
  • Created a responsive, user-centered design tailored to the organization’s mission and content needs.
  • Implemented EmailJS to enable direct contact form submissions to the organization’s email.
  • Integrated a donation button to support fundraising efforts.
  • Built an image gallery to showcase activities, events, and community impact.
HTML CSS JavaScript EmailJS Responsive Web Design

Shopify Developer @ Bestie Amor

2025

  • Designed and built a bilingual Shopify store for a pet subscription business.
  • Implemented dynamic subscription plans using Appstle Subscriptions.
  • Configured local delivery options and payment gateways for Guatemala.
  • Created custom UI components and optimized mobile responsiveness.
  • Improved SEO structure and product presentation for higher conversions.
Shopify Appstle Responsive Design Liquid

Frontend & Shopify Developer @ Coordinate.mx

2025

  • Built custom Liquid sections for course filtering and dynamic catalog browsing.
  • Developed a structured system for course categories and subcategories.
  • Integrated PageFly with custom JavaScript to enhance UI flexibility.
  • Improved user flow, layout, and admin-friendly content management.
  • Ensured mobile optimization and consistent UI across the platform.
Liquid JavaScript HTML/CSS PageFly

Shopify Developer @ Moonstone GT

2025

  • Worked independently as the Shopify Developer for an art-supply e-commerce brand.
  • Installed and customized a Shopify theme, modifying code to adapt it to the brand's needs.
  • Edited Liquid templates, CSS, and layout components to improve usability and design.
  • Managed product catalogs, collections, and variants across multiple art brands.
  • Implemented responsive improvements and UI adjustments for better mobile experience.
  • Optimized on-page SEO structure to improve search visibility and organic traffic.
  • Handled ongoing store maintenance, updates, and performance improvements.
Shopify Liquid CSS E-commerce SEO Optimization

04. Things I've Built

E-Commerce Platform Bestie Amor

Featured
Completed 2025

Project Overview

A bilingual Shopify store designed for a pet-subscription business. Includes custom subscription logic, dynamic plan options based on pet size, and a clean, playful UI focused on conversion.

Client Requirements

  • Built custom Shopify sections and subscription flows using Appstle.
  • Configured local payment methods and delivery rules for Guatemala.
  • Designed mobile-first layouts to ensure seamless user experience.
  • Implemented bilingual architecture (ES/EN) using Shopify’s native structure.
  • Optimized product pages and SEO to increase conversions.

Technologies Used

Shopify Liquid JavaScript HTML5 Appstle CSS
Live Project
E-Commerce Platform
Product Grid Shopping Cart Admin Dashboard

WorshipRoom NGO

Featured
In progress 2025

Project Overview

An informational website for a non-profit organization seeking online presence beyond social media. Built with a responsive, user-centered design to improve visibility on Google and connect with the community.

Client Requirements

  • Responsive, user-centered design tailored to the organization's mission
  • Contact form with EmailJS integration for direct email submissions
  • Donation button to support fundraising efforts
  • Image gallery to showcase activities and community impact
  • SEO optimization for improved Google visibility

Technologies Used

HTML CSS JavaScript EmailJS
Live Project
WorshipRoom NGO
Worship-home Worship-hope Worship-contact

Coordinate.mx Course Landing Page

Completed 2025

Project Overview

A reusable course landing page template built in PageFly for Coordinate.mx, designed to showcase online courses clearly and drive sign-ups on a Shopify store.

Client Requirements

  • Reusable landing page template for multiple courses in PageFly
  • Clear sections for course details, benefits, and FAQs
  • Course blocks organized by category for easier browsing
  • Mobile-first responsive layout aligned with Coordinate.mx branding
  • Easy content editing for the marketing team without code

Technologies Used

PageFly
Live Project
Weather Dashboard
Forecast Weather Map

Coordinate.mx Course Catalog

Completed 2025

Project Overview

A course catalog built for Coordinate.mx where users can filter courses by category, subcategory, and course title to find the right training quickly.

Client Requirements

  • Filter courses by category, subcategory, and title
  • Clear layout to browse multiple courses in the catalog
  • Easy way for users to understand course categories at a glance
  • Responsive design integrated with the existing Shopify store

Technologies Used

HTML5 CSS JavaScript Shopify Liquid
Live Project
Code Snippet Manager
Editor View Library

Moonstone GT Art Supply Store

Completed 2025

Project Overview

A fully customized Shopify store for an art-supply brand, focused on clear product presentation, easy browsing, and a smooth buying experience across devices.

Client Requirements

  • Install and customize a Shopify theme to match the Moonstone GT brand
  • Create a clear layout to browse art products and collections
  • Ensure responsive design and an intuitive shopping experience on mobile
  • Optimize on-page SEO and structure to improve search visibility
  • Provide ongoing updates and maintenance for new products and collections

Technologies Used

Shopify HTML5 CSS JavaScript
Live Project
Moonstone GT Store
Moonstone GT category view Moonstone GT mobile view
05

Testimonials

What my clients say

María González

WorshipRoom NGO

NGO Client

★ ★ ★ ★ ★

"Great communication, strong technical skills, and a clear heart for the mission. The website now feels clearer, more welcoming, and makes it easier for people to connect, serve, and learn about what Worship Room is doing."

NGO Website
Carlos Ruiz

John E

Bestie Amor

★ ★ ★ ★ ★

"Strong technical skills and great attention to detail. The store is well-structured, optimized for conversions, and ready to scale our subscription business."

Shopify Store
Ana Martínez

Adan L

Coordinate Mx

★ ★ ★ ★ ★

"Ricardo did a great job translating complex training content into clear, user-friendly landing pages. The platform now guides students smoothly through our courses and programs."

Shopify Store
Jorge López

Maria F

Moonstone

★ ★ ★ ★ ★

"Ricardo delivered a visually clean and well-structured Shopify store. The layout highlights our products clearly and creates a smooth experience for creative customers."

Shopify Store
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05. What's Next?

Get In Touch

I'm currently looking for new opportunities and my inbox is always open. Whether you have a question or just want to say hi, I'll try my best to get back to you!

Location

Available for remote work

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